Or, How to Do Things Your Customers Will Love
People are always asking me what are some of the ways, in the portrait market, I close a sale and bring in revenue. Before I even begin to speak about one of my favorite, tried and true methods, let me say I hope NO ONE is still using paper proofs. Not only are they so last decade, they are also detrimental to your bottom line. They’re there, already printed and so tempting for people to want to take home and ‘think about’ (translation: scan). Also, they can encourage clients to devalue your work, because well….there they are, in those convenient little sizes that just seem so…….cheap. And you’re not going to do anything with these anyway, so why can’t I take them home with me????[…]



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